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Spicy
punch.
A bold-flavor campaign for Heinz Jalapeño Ketchup — the heavyweight of the condiment aisle.
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RECOGNITION
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Gold · Advertising · George Brown College 2024
01 / Challenge
Cut through condiment-aisle noise with one memorable visual idea — across billboard, social, and sticker.
02 / Approach
"Spicy Punch." A boxing glove formed from tomato and jalapeño — fierce, fiery, undefeated. One image. Every format.
03 / Outcome
Concept system applied across billboard, social, sticker, and beyond — a knockout idea that travels.
04VISUALS · DELIVERABLES
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