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CASE STUDY · PRJ_002
AVAILABLE FOR WORK
PRJ_002BACK TO INDEX · ↩
// CLIENTVice Media (speculative)
// YEAR2024
// DISCIPLINEBrand Campaign · Art Direction
// ROLEEnd-to-end · Concept, design, deliverables

Unlock
the truth.

A campaign concept for Vice Media — repositioning unfiltered news as truth worth unlocking.

Vice — Unlock the Truth cover

01 / Challenge

Reach a Gen Z and millennial audience that demands authentic, unfiltered news — and drive them to Vice.com.

02 / Approach

A golden combination padlock becomes the campaign's hero device. Vice as the key. Gold for treasure; locks for the news worth opening.

03 / Outcome

A unified visual system applied across OOH, digital, and social — authenticity rendered tangible.

04VISUALS · DELIVERABLES
Vice — visual 01 Vice — visual 02 Vice — visual 03 Vice — visual 04 Vice — visual 05 Vice — visual 06
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