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An 80×50 campaign for ClimateActionWR — turning a regional emissions target into a personal call to action.
01 / Challenge
Translate Waterloo Region's 80% by 2050 emissions target into something local residents see, feel, and act on.
02 / Approach
Reframe climate action as neighbourhood responsibility. Each viewer becomes a catalyst — global crisis told through community-scale storytelling.
03 / Outcome
A campaign system designed to engage Waterloo Region residents — posters, social, and community touchpoints turning 80×50 into a personal call to action.
04VISUALS · DELIVERABLES
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