LAT 43.6532° N / LON 79.3832° W
CASE STUDY · PRJ_004
AVAILABLE FOR WORK
// CLIENTClimateActionWR (speculative)
// YEAR2024
// DISCIPLINEBrand Campaign · Social Impact
// ROLEEnd-to-end · Concept, design, deliverables

Close
to home.

An 80×50 campaign for ClimateActionWR — turning a regional emissions target into a personal call to action.

Close to Home — cover

01 / Challenge

Translate Waterloo Region's 80% by 2050 emissions target into something local residents see, feel, and act on.

02 / Approach

Reframe climate action as neighbourhood responsibility. Each viewer becomes a catalyst — global crisis told through community-scale storytelling.

03 / Outcome

A campaign system designed to engage Waterloo Region residents — posters, social, and community touchpoints turning 80×50 into a personal call to action.

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